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University Place

A Market Based Approach to Solving World Problems

Learn about Fair Trade USA from President and CEO, Paul Rice.

Aired 02/01/2012 | Rating TV-G

University Place

A Market Based Approach to Solving World Problems

Special | 1h 1m 51sVideo has Closed Captions

Learn about Fair Trade USA from President and CEO, Paul Rice.

Paul Rice, the president and CEO of Fair Trade USA, talks about his work with coffee bean farmers in Nicaragua and the origins of Fair Trade USA. By organizing the farmers and selling the coffee beans to fair trade suppliers for a much higher price per pound than they had been receiving, the farmers have been able to provide clean water and schools for their communities.

Aired 02/01/2012 | Rating TV-G

University Place is a local public television program presented by PBS Wisconsin

University Place is made possible by the Corporation for Public Broadcasting.

University Place

A Market Based Approach to Solving World Problems

Special | 1h 1m 51sVideo has Closed Captions

Paul Rice, the president and CEO of Fair Trade USA, talks about his work with coffee bean farmers in Nicaragua and the origins of Fair Trade USA. By organizing the farmers and selling the coffee beans to fair trade suppliers for a much higher price per pound than they had been receiving, the farmers have been able to provide clean water and schools for their communities.

Aired 02/01/2012 | Rating TV-G

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University Place is a local public television program presented by PBS Wisconsin

University Place is made possible by the Corporation for Public Broadcasting.

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